The Classics Never Age
Animatic for Levi's 501s
For CATC Design School, 2012.
Lust for Life
The classics never age.
This was a way to sell Levi 501's to a new, younger audience using a very recognisible song and personality who embodies the Levi spirit. The Tongue in cheek tag line refers both to the personality and the garment.
Roles: Concept creation, treatment, storyboard, editing, illustration, animation.
Music: Iggy Pop - Lust For Life
Project: The Classics Never Age (animatic) - Levi's - Diploma in Commercial Arts for CATC (Melbourne Campus, 2012)